From ERP consultant to product designer — I bring business logic into every pixel.
Selected work
iOS app · Personal project · 2026
Pack
An iOS app that packs your bag by reading your Calendar and checking the weather.
See how it works →a trip.
iOS app · Master's capstone · 2025
Fika
46 surveys and 6 interviews shaped an iOS app that brings the Swedish coffee break to remote work.
Read the full story →Web app · Unsolicited redesign · 2026
Eventbrite
Heuristic analysis of Eventbrite's event creation flow — 14 issues found, 7 screens reduced to 1.
14 issues, 1 solution →About
After 6 years configuring ERPs, I realized the products I hated using taught me the most about design.
I spent years watching users fight software that was technically correct but humanly wrong. Forms with 40 fields when 5 would do. Flows that made sense on a spec sheet but never on a screen. That frustration is what made me switch — not a love for aesthetics, but an obsession with why things feel broken and how to fix them.
Now I design products from the other side. I bring the business logic I learned in enterprise consulting into every interface — but this time, the user comes first. My best work happens in a room with a dev, a PM, and a whiteboard arguing about why users aren't clicking where we expected.